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Cruz Bay

Affectionately titled “Love City,” Cruz Bay is always the first stop on a visit to St John. The town’s laid-back, carefree vibe, centered on a lively town square and an equally lively beach, draws visitors of all types from around the world. Surrounded by hills dotted with hotels and apartments, Cruz Bay is the main town on sleepy St John. Within walking distance of the ferry docks, the town square holds many picturesque shops, small bars, and restaurants. Mongoose Junction, a colorful blend of Spanish architecture and Caribbean flavor, holds a collection of upscale jewelry and clothing shops. Other favorite shopping strips include Wharfside Village and King Street.