Insadong (Insa-dong), Seoul’s cultural and artistic hub, is the place to go to shop for local crafts, visit a traditional Korean tea shop or catch an impromptu street performance. The quaint neighborhood, located in Jongno-gu district, houses one of the largest antiques and craft markets in the country.
The area’s name dates back more than 500 years when Insadong was two separate towns divided by a small stream. The wealthy Korean residents who called the towns home were forced out during the Japanese occupation, and the new residents established Insadong as an antiques trading post.
Today, Insadong’s collection of cafes, galleries and shops attract domestic and foreign tourists to the area. Many of the restaurants and shops are housed in the original historic buildings. You’ll find nearly half of Korea’s antique shops and nearly all of its stationary shops in Insadong. Keep in mind that many galleries in Insadong close on Sundays or Mondays.